Bundesliga side Bayer Leverkusen has found a new kit partner. Starting with the 2026/27 season, Leverkusen will be sponsored ...

As part of FN's Women Who Rock series, Tracy Knauer, vice president, North America marketing, e-commerce and consumer ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

When it comes to creating emblematic collaborations, it always seems as if New Balance is involved. In their newest partnership, the athletic company is joining forces with CNCPTS to bring back ...

New Balance created the Black Leather model of the 9060 sneakers using black leather throughout its structure resulting in a ...

Dodgers superstar Shohei Ohtani has happy ties with sports apparel and footwear company, New Balance. The company made headlines after signing the Japanese ace to a long-term deal in January 2023.

The brand traces its origins back to 1906, when William Riley founded New Balance Arch Company in Boston and began selling arch supports for shoes. The company’s first pair of running shoes came ...

The New Balance company was founded near Flagg's home state and played a vital role in the process. New Balance has a manufacturing company in Skowhegan, Maine, which is just 25 miles from Flagg's ...

Cameron Brink arrived in style at the NBA Paris Game on Thursday afternoon. Supporting fellow New Balance athlete Aaron Nesmith, the Los Angeles Sparks star showcased a stylish ensemble ...

New Balance unveiled the New Balance 2000, a sneaker inspired by the brand's early 2000s running shoes. Its design takes in elements from the period but is infused with a few modern twists.