We believe in putting hot models in our commercials, because ugly ones don’t sell burgers.'' A fast-food chain's infamous reasoning for its Super Bowl ad style.

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

Eight years after pivoting on advertisement strategies, fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl. This year's ad features ...

But its unconventional approach to business has helped make it the third biggest fast-food chain in the U.S. WSJ ... from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.