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And with that, customer lifecycle marketing (CLM) moves to the forefront. Regardless of economic conditions, generating new leads and closing new deals is critical. At the same time, however, growth ...

At the base, we've got empathetic marketing, which is about walking a mile in your customer's shoes. Imagine you're the cosmetic brand LUSH. You don't just sell soap. You create a "How It's Made ...

Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...

The intense competition of the global marketplace means that marketers must translate the voice of the customer in ... A degree in marketing equips graduates for a range of professions, from marketing ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...