Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...

We examined the updates for Salesforce Marketing Cloud ... edits and refines campaign strategy, multichannel flows and content from one interface. It’s a centralized platform for managing ...

Robin Washington joins Salesforce as COFO in March 2025 to lead its transformation in the new agentic era. Congratulations!

Salesforce is a vendor of cloud-based software and applications for sales, customer service, marketing automation, ecommerce, analytics, and application development. Based in San Francisco ...

Salesforce is a powerful platform that extends far beyond basic CRM functionality. By leveraging its analytics tools, ...

Salesforce layoffs hit 1,000 employees as the Ccompany hires thousands of AI salespeople to drive AI agent Agentforce.

However, all strategies had positive ... and salesforce automation (SFA) software. Salesforce offers many other products including software for marketing automation, customer service automation ...