Teasing the song throughout his set, Kendrick built anticipation before launching into the track that sent the entire Caesars Superdome through the roof. When arriving at the line referencing his nemesis Drake, he locked eyes with the camera and gave a diabolical smile, which has now become a meme.

Drake has endured months and months of Lamar’s smash-hit, Grammy-winning anthem “Not Like Us” playing all over the place, and Lamar seemed very pleased to call out the Canadian rapper during his electric Super Bowl halftime show performance.

Kendrick Lamar's halftime show saw him diss Drake on 'Not Like Us' with Serena Williams as a surprise guest. Here's all the best and funniest memes about the performance.