Even in war, branding applies. Israel and Hamas are engaged in a parallel battle of optics despite a ceasefire that took effect Jan. 19 after more than a year of devastating war.

Red Cross vehicles have arrived at a site in Gaza City where Hamas is set to release American Israeli hostage Keith Siegel, 65, as part of the fourth round of hostage releases in its cease-fire deal with Israel.

An Israeli hostage held for more than a year by Hamas in Gaza was released Thursday morning, marking the first of eight hostages held by the Iran-proxy militia expected to be released throughout t