Create customer personas to help guide your ... on board There’s not much point in having a well-structured CRM strategy that ...

To help businesses cope with the ever-increasing customer demands, many companies have chosen to implement a Customer Relationship Management (CRM) strategy to manage the customer-facing processes of ...

a fundamental problem remains: how to create a single segmentation that can work across all organisational functions – brand, comms, NPD and CRM. We’re long-term subscribers to WARC and it’s a tool we ...