Key Takeaways: Learn the principles and process for touchpoint alignment, showing value creation for the customer and ... How do you evangelize customer centricity and create a shared vision within ...

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

You were already a loyal customer, but now—thanks ... CX leaders who’ve embraced human-centric AI are already realizing tremendous value. They’re harnessing the power of AI to personalize ...

This traditional "solution-centric" approach has resulted ... There are five key steps to implementing ODI: Customer Research and Segmentation: This involves understanding the specific job that ...

This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches ... proactively showcase the strategic value of their insights, crafting “insight ...

As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs ...

Gordon Wilson, Business Director at Achievement Awards Group, unpacks the key trends in loyalty programme design in a rapidly ...