Facing the issues together will help to create a long-term, mutually beneficial relationship. Relationship-building isn't foolproof. Despite your best efforts, some customers will choose to abandon ...

How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a trend. A data-driven approach ensures the right message goes out to the ...