The snake-like Serpenti was Bulgari’s first icon of watchmaking ... The One: The reimagining of Gucci's iconic Jackie bag We delve into the history of the Gucci Jackie bag and its reimagining ...

The Serpenti is one of Bulgari’s most iconic symbols, a motif it has returned to repeatedly for its jewels and timepieces over the years. There was no chance the Italian luxury brand wasn’t ...

Its universal significance is reflected in Bulgari’s serpent motif, which it has employed in various manifestations since 1948. ‘Serpenti Infinito’, which has been a travelling exhibition since 2023 ...