When it comes to effective branding, standing out in today’s competitive market requires more than just traditional advertising. Businesses need unique, memorable, and practical ways to showcase their ...

But what about the rest of the brands under the Stellantis umbrella? Who are they, and where do they fit in? And, perhaps most important of all, considering Stellantis' current position ...

Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will ...