Minimalist has been built on robust fundamentals and has delivered profitable growth since inception. In a big beauty bet, the Rs 550,497 crore giant has completed the acquisition of Rs 500 crore ...

Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.

"HUL's acquisition of a 90% stake in Minimalist for Rs 2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem," said Aman Gupta, Co-Founder and CMO at boAt Lifestyle, in a social media post.