Ad Saturation Is More Complicated Than You Think
Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.
Marketing4mon
Relationship Marketing King Wal-Mart Still No. 1
How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...
Marketing Dive11y
In-stream audio advertising an untapped marketing opportunity: Forrester
The advertising relationship for in-stream audio is permission-based,? said Anthony Mullen, analyst at Forrester, New York. ?Online display pretends like it is permission-based, but consumers have to ...
Warc2y
The Relationship between Advertising Message Strategy and Television Commercial Effectiveness
Henry A Laskey, Richard J Fox and Melvin R Crask The relationship between message strategy (what ... we were able to support key marketing principles with numerous case studies sourced from WARC. It ...