The Monaco Grand Prix has taken another step away from its historic roots. Image: XPB Images For this year, the

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the iconic race that it will feature a title partner.

Now in another first, the Monaco Grand Prix has a title sponsor. Since the first race in Monaco in 1950 the event has simply been known officially as the Formula 1 Grand Prix de Monaco. But starting with this season TAG Heuer is joining as a Title Partner of the race,

TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is now the Title Partner of the Monaco Grand Prix

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For decades, Monaco was one of the few races that controlled its own advertising rights, refusing to follow Formula 1’s global sponsorship model. That independence made it unique, but as the sport becomes more commercially driven, even the most historic circuits are adjusting.

Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the Mexico City Grand Prix - has a brand in its official name for the 2025 season.

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the first title partner of the Formula 1 Grand Prix de Monaco. This partnership follows the company’s role as the official timekeeper for Formula 1,

Formula 1 has announced that luxury Swiss watchmaker TAG Heuer will be the first-ever title partner of the Monaco Grand Prix in 2025.