We sat down with the Colombian producer to learn more about his creative process, the current Latin music landscape, and his new partnership with Desperados.

The Heineken-owned tequila beer has signed up the Colombian record producer as its artistic director to usher in a new era of advertising.

Desperados announced the launch of a new global through campaign, the ‘Beer with Latin Vibe’ in Nigeria, bringing an electrifying fusion of music, culture, and high-energy experiences to a new ...

“Beer with a Latin Vibe” launched last week with an original Dominican dembow track called “Guao Guao,” produced by the Colombian artist with lyrics performed by Venezuelan rapper MicroTDH.

The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with ...

At the heart of the campaign is “ GUAO GUAO ,” an infectious new track by Ovy On The Drums featuring Venezuelan rapper Micro ...

Ovy on the Drums: The truth is that it's a very great privilege. I feel very lucky to be able to do this and I always remember my first steps in music because they made me, for real. Ovy on the ...

This week's Ad Spot features Messi playing rugby in Apple TV’s campaign, Desperados bringing Latin vibes with Ovy On The Drums, and Star Sports turning up the heat for the India-Pakistan cricket clash ...