Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not everyone's convinced.

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. If you find yourself asking what that means, you’re not alone. But we’re here to help.