KCAD's Mission: As a college within Ferris State University, Kendall College of Art and Design prepares students for leadership in design, the visual arts, and art history; provides innovative, collaborative education that fosters intellectual growth and individual creativity; and promotes the ethical and civic responsibilities of artists and designers, locally and globally. KCAD Vision: As an innovator in design and art education, KCAD will cultivate a student-centered learning community that fuels the regional economy with creative leaders and critical thinkers with global perspectives. KCAD Values: Student-Centeredness Diversity and Inclusion Academic Excellence Collaboration Sustainability